User Research
I operationalized a rapid research program at Loop to test ideas through simulations and evaluate releases through contextual inquiries. This shaped the directions we invested in.
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Loop
Research & Design Lead
Connection is a skill most of us never get to practice in a safe space. Loop was a social skill-building mobile app for live, guided voice chats built around clinically-designed conversation prompts.
As Loop's design partner through my consultancy Rose Lane Studio, I helped lead user research, product design, and brand design from early concept through launch and iterations.
2019-2023 • Partnered with design & marketing
work I led
Product Design
I worked with our CEO, design head, and clinical lead to design a group voice chat that felt approachable, not intimidating, from onboarding to the chat itself to dynamic details like animations.
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Brand Design
I brought Loop's brand to life by crafting its app visuals, marketing assets, slide decks, and building its website from scratch. Every touchpoint made Loop feel warm and human while backed by real science.
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