Retail innovation
I led an innovation team redesigning experiences like in-store product discovery and wayfinding, using emerging technology concepts to shift learning from staff-assisted to self-directed, freeing up both store space and staff.
Apple
Design Manager
Apple's attention to detail doesn't stop at its products, it shows up in its online store, retail stores, and employee experiences too.
Over 5+ years, I led digital design for these sides of Apple, from making the Apple Online Store more accessible to heading an innovation group for the Apple Retail experience.
2010, 2011-2017 • Reported to Director of UX
work I led
Retail UX
I designed apps that helped Apple Retail employees connect with customers more naturally, from iPad apps that put the Genius Bar in employees' hands instead of behind a desk to iPhone apps that let floor employees meet customers right where they were.
Online store accessibility
As an accessibility expert for the Apple Online Store, I designed experiences that helped customers with functional needs and assistive technology browse and purchase iPhones on their own, without needing to ask for help.
Enterprise apps
I led design teams shipping cross-platform tools that streamlined everyday workflows for Apple's marketing, sales, software, and HR teams. I also built Apple's first usability lab program, leading the research team whose studies shaped these tools and more.
I wish I could share more, but my work was proprietary.
These images represent the impact of my work, not my actual deliverables.