User Research
I built our research program from the ground up to help us understand how people think about protecting their privacy. Findings shaped our roadmap, experiments, and marketing.
See an example artifact
Block Party
Head of product design
Privacy shouldn't take hours to figure out. Block Party is a privacy protection agent that automates locking down social media settings and deep cleaning your content fast.
As Head of Product Design, I led Block Party’s user research, product design, and brand design from the initial browser extension prototype to its acquisition by DeleteMe.
2023-2026 • Reported to CEO
work I led
Product Design
I designed the product from 0 to 1 and beyond, running experiments along the way and evolving a design system that kept users feeling safe and guided as the product grew more agentic.
See an example spec
Brand Design
I developed our visual identity across web, email, social, slide decks, and more. The goal: make a privacy product feel like an expert friend looking out for you, not a scary black box.
See an example asset
Impact That Followed
4.9★
Chrome Web Store
1,628,162
Posts taken down for users
1,393,447
connections removed for users
I installed the new Block Party app and -- wow -- I'm super impressed with this new release by the Blockparty team to clean up privacy settings on a number of sites (e.g., Twitter, Linkedin, and more). It's something I try to do and it's tedious... and Block Party's UX is one of the best I've seen in YEARS, truly. Feeling much better about my digital footprint now.
★★★★★ Andrea Coravos (Chrome Web Store)
Simple and much-needed. As a woman of color with a public profile, this is an urgent and necessary tool.
★★★★★ Katherine Lin (Chrome Web Store)
It is rare that an app not only lives up to what it says it does, but exceeds expectations. Block Party is one of those rarities. It is pain-free usage, powerful, and locks down whatever social media settings you want it to. And in the event that an issue arises, the team is right on it. These are people dedicated to making excellent software, and it shows. I'd give it 6 out of 5 stars if I could.
★★★★★ Andrew Siegler (Chrome Web Store)
THE extension to stay safe across multiple platforms. With every platform putting privacy settings at different places, it would have taken me a long time to get the right privacy & security settings. So I never bothered to do it properly until I installed Block Party.
And the UI is so cute and friendly!
★★★★★ Zoe Zhao (Chrome Web Store)